Most of you will know the value website content brings to your business. It helps to be found on search engines by potential customers and then engages them with your business. For this to be effective the information which appears on your site must be relevant and up to date.
There are some who believe that adding website content is a one time job. It is an approach which says that once you’ve got text and images in place you are happy with there’s no requirement to do more. In this article I shall highlight why the opposite is true and show what Best Write can deliver to you.
Website Content – if it ain’t broke don’t fix it?
When your website content ranks highly on search engines and helps attract customers it’s fantastic. It is a challenge to achieve this – and all the more challenging to sustain it. Updating or adding to the content is one of the ways to make certain of long term success.
This may well seem strange at first. Why, after all, would you change content that is clearly working? The broad answer is because all other factors in the success change. How search engines, in particular Google, index and rank sites changes. What people are searching for in relation to your business changes. You need to anticipate and be aware of these changes. Keeping your content relevant to how and why people search for what you offer can contribute substantially to success.
I place this at the forefront of what I do for you. My website content focuses on providing what works to achieve search engine rankings and delivering what potential customers are searching for. This is achieved by thorough research of your target market. I also test the SEO value of the content to make sure it meets the requirements for search engine indexing.
Website Content – how often do you change it?
This is one of those “how long is a piece of string” questions. In general terms it’s a good idea to review and refresh your content every six months. There are, however, times when it needs to be changed sooner.
You need to listen to what the statistics say about your site. When you note a fall in visitors and the time they spend on the site then it’s time to change your website content. This is also true if you’ve noted a drop in your search engine ranking for your keywords.
I take a holistic approach to creating new website content. When writing text for your site I look at what currently works best for search engine optimisation (SEO). I also, and perhaps more importantly, look at how best to present this in a way that visitors will want to read it. I other words I give both the search engines and those looking for information what they want in a way that delivers what you want – getting potential customers to your site and encouraging them to stay.
Website Content – how often do you add it?
Changing your website text can seem like quite a radical approach. It is, which is why I have said that there are only certain times when you should do it. One of the other things you can do is update your site by adding new content. A great way to do this is by adding blog posts and news articles.
There are many benefits to adding website content like blog posts to your site. Adding new information keeps your site fresh and relevant. It also allows you to respond and adapt to changes in your target market, making sure you clearly show that you have what people are looking for. If there’s a change to the most successful keywords used in your business then blog posts and news articles can assist in ensuring you appear on search engines for them.
On frequently asked question is how often should you add new website content like blog posts. The answer to this depends on how competitive the market is for your keywords. Some businesses, such as financial service providers and property managers, benefit from adding a new blog post or news story every day. For most companies, though, adding 2 to 4 new articles a months is usually perfect for achieving beneficial results.
Website Content – what I do for you
A very popular saying is that actions speak louder than words. In respect of this you can see the quality of my work online. As well as the blog section here on Best Write you might like to have a look at the blog on my other website, The Taper. I am as passionate about helping people preserve their precious memories as I am about writing.
My ambition with Best Write is to deliver high quality and very effective website content for a competitive price. I have a set fee of £15 per website page text or blog / news article. Some have said – kindly – that I am devaluing my work. The truth is with low overheads and no sales staff I’m delighted to be in a position where I can offer my services to make a living, not create a fortune!
If you would like to get the benefit of having me write your website content please get in touch. You can get hold of me through the contact page. I’m looking forward to speaking to you soon!