It would be fair to say that the most in demand service I offer is original web content. I’m very proud of my success with this, and it’s always wonderful when someone wants my writing for their business. With this in mind I thought it might be interesting to look at why web content is so important.
Having a business website is an incredibly powerful marketing tool. Just like any other tool, however, the power depends entirely on how you use it. Adding new content to your site is one of the most effective ways of making it as powerful as possible.
Original Web Content – getting your website found
The primary value of original web content is Search Engine Optimisation (SEO). Most web traffic is driven by people using search engines to find sites, with Google being the biggest. Having your website indexed by search engines is vital to being found by customers. It’s also important to appear as high as possible in the search return results.
Google, along with all other search engines, index and rank websites based on the original web content which it contains. The complex algorithms used to do this consider several factors. The most important two are whether the content is original and how relevant it is to the keyword search terms. This was, of course. not always the case. We will look at this point in more detail in the next section.
I deliver web content which contains a focus on the importance of SEO value. All of the writing I do features thorough research of the search keywords required. This makes sure the work is relevant to the subject and meets the indexing criteria of search engines like Google.
Being found on a search engine by a potential customer is only stage one. Your web content is just as vital in persuading people to use your business.
Original Web Content – attracting new customers
In the early days of web search engines you could “get away” with next to no content. All you had to do to get a good ranking was repeat your type of business and the location. This was when the internet was viewed as little more than an electronic telephone directory. People who looked for businesses on the web then usually didn’t want anything other than a telephone number. Things are quite different today. The information provided on a website is increasingly being seen as a determining factor for customers. A growing number of people choose to use one specific business because the website gives them exactly what they are looking for.
Having original web content on your site is crucial to achieving this. Presenting people with information about what you offer or sell – and what makes you a leader in doing so – is how you convert them to customers. To refer to the last paragraph, it is no longer enough to say what you do and where you are. Customers also want to understand who you are, how you do it and why in addition to the standard “what” and “where”.
This is my priority when creating original web content for you and your business. Whilst the SEO value of web content is important to being found, the quality of writing is important to your customers. I use my skills, talents and abilities to ensure that your web content is exactly what your target market wants to read and know.
Original Web Content – what I do for you
I research and write original web content for you with the level of passion needed to truly reflect the pride you have in your business. You want nothing short of the best for your business and this is exactly what I deliver.
Me just saying that is all well and good. A rather well known saying is that the proof of the pudding is in the eating. If you’re anything like me then you will quite agree that this is true. To be true to that well known saying, here are some links to original web content I have written for businesses recently.
My standard fee for original web content is £15 per article. This comes with no strings, committent, obligations or minimum orders attached.
If you are looking for the high quality and effective original web content I produce then please get in touch. You can reach me via the details on the contact page of this site. I’m looking forward to hearing from you, and to working for your business!