Website Content – The Kiss Principle

The website content you have in place must be easy to read and straightforward to understand. This sounds quite like just plain common sense, doesn’t it? Whilst I would agree with that, quite often this point gets overlooked.

It is important to remember that your website content is aimed at your readers. Although they are all on your site looking for the same thing, you have to bear in mind that they all come from different backgrounds. Their knowledge and understanding of the information you have may well not be at the same level as your own.

Using me to write your website content for you is a way to achieve this. One of the ways I make sure this is what I deliver is by always staying true to the ‘kiss’ principle.

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Website Content – The Kiss Principle

Many of you will be familiar with this. The term stems from the US Navy, with the first recorded use being in the 1960s. In this term ‘kiss’ is an acronym, standing for “Keep It Simple, Stupid”. That’s a little harsh, so I prefer to see it as standing for “Keep It Simple and Straightforward”.  In both cases the meaning is the same.

The term defines how the simplest and most straightforward approach is going to be best. When it comes to website content this means that you have to avoid having text which requires a high level of existing knowledge to be able to understand it.

Achieving this relies on a number of factors. One of the most important of these is to assume your audience has little or no knowledge of the subject. Doing this ensures that you are making the text as easy and accessible as possible for everyone to read.

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Website Content – Benefits Of The Kiss Principle

The main benefit of this approach is that it encourages readers to remain on your site and use your services. It also makes it easier for new and potential customers to discover you.

Google, along with other search engines, make the quality of content a priority in ranking websites. The key requirements for this are that the text is original, relevant to the search terms and well written. Following the kiss principle helps ensure these key requirements are met.

As you can see, website content which follows the kiss principle works in two ways. It enables people to find your business online, and then it encourages them to become your customer.

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Website Content – What I Do For You

My expert skills as a writer mean that I deliver content which perfectly meets the kiss principle. I am able to take the most complex of subjects and write about them in an easy to understand way.

I am a dedicated and passionate writer. My services here at Best Write let you get all the advantages of this. For just £15 per article I will thoroughly research and write web content for you which perfectly meets the kiss principle requirements.

If you’re looking for the best website content that works please get in touch. You can reach me through the contact page. I am looking forward to being of service to you!